An Open Letter to the Fashion and Retail Worlds

I have had varying amounts of disposable income for over two decades and consider myself a seasoned shopper. I think I represent many women my age in that I am neither a die-hard bargain hunter nor do I spend extravagant amounts of money on a regular basis. Like everyone else I love a good sale but I am also willing to splurge from time to time. My wardrobe is age appropriate but still incorporates the latest trends when they work for me. I want my children to dress well and feel good about themselves yet I work hard to instill a sense of self worth beyond material possessions. Having said that, I would like to offer the following advice to aid you in better serving your consumers:

1. If you were trying to find a way to make even Angelina Jolie look bad, you succeeded with the maxi dress. Make it go away. The sooner the better.

2. Is there a reason that you can’t size women’s jeans and pants the same way you do men’s? My husband hasn’t bought himself a pair of pants in years because I can go to the mall and know exactly what size he wears regardless of brand or style. Would it be that difficult do allow me the same luxury? I don’t want to go the store, try on 4 sizes in each of 7 different styles of jeans, spend $100+ on the one pair that “fit” (and I use that term loosely) only to have to pay a tailor another $30 to hem them and take in the waist. I’m just sayin’.

3. I also don’t feel the need to be a walking billboard for your brand. I am willing to pay a little extra for an item that I love. Unfortunately for you, that does not include something with your logo or name plastered over every square inch.

4. This is just an opinion and I know some will disagree, but the skull and crossbones is not cute. Especially not on pre-teen/teenage girls. I find it creepy and disturbing.

5. I realize that you might be marketing to my middle school aged daughter, but I am the one spending the money. I do not want to walk into your dimly lit store to be overpowered by the cologne you spray on everything, try and make my way through the overcrowded display while ducking plastic palm trees only to finally make it to the register and have to shout at you because the music is blaring so loudly that you can’t hear me from 2 feet away.

6. In addition, I would like to be able to buy a gift card from your store without a picture of a half naked man (with or without a sultry looking, scantily clad woman who appears to be in heat hanging on him) to give to my nieces or my daughter’s friends. In this case, your name plastered all over the card would be a better option.

7. And while we’re at it, can we make the clothing appropriate? I don’t care to see my middle school aged daughter in a barely there bikini and I *certainly* don’t want a middle school aged boy to see her in it. A little modestly goes a long way. Two pieces are fine. Two microscopic triangles of fabric bound together by dental floss and a bottom cut so low it is illegal in some parts of the world are not.

8. Similarly, I don’t think girls that age (or any age for that matter) should be wearing shorts with 2″ inseams. It doesn’t look good and it’s not comfortable.

9. I remember middle school and high school. I know that fashion and conformity are important. I am willing to spend a little extra money on a t-shirt with your name written across it from time to time. If I spend $40 on that t-shirt, however, I expect the seams to hold together and that it keep its shape and color after several washings.

10. My daughter is not fat by any stretch of the imagination. She is, however, athletic and has muscular arms and legs. A sure fire way to to guarantee that she never wants to visit your store again is to have her try on a long sleeved shirt or sweater in a size large only to have it be too tight in the arms. Thanks for that. Like we don’t have enough self-confidence issues with girls that age.

11. Is there any way you can all get together and make your sizing consistent? I’d like to be able to walk into any store and know I wear a medium (or small or large) and not have to try on every single cotton t-shirt to see if it fits. Guess what? I’d spend more money that way.

12. Is it necessary to change the shade of blue/green/purple/pink just enough every season so that the tank top I buy this year doesn’t match the plaid shorts I bought last year? I know you think you’ll sell more but it actually discourages me from buying anything other than black, white, and khaki…and how many white tank tops does a person need?

Any help or assistance you can give in this matter would be greatly appreciated.

Michelle H. Johnson Consumer

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1 Comment

Filed under The Random Ones

One response to “An Open Letter to the Fashion and Retail Worlds

  1. I have tried, but can’t find a way to subscribe. Tell me again where it is??

    Great post, by the way!

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